Art is a hard career. In every career the superstar effect is always present, but in some careers more than others the superstar effect makes or breaks who can just get by to keep their lights on. Art, of most kinds, is one of these.
Art is the ultimate form of self expression, when an artist makes something they are making it for themselves, and if it catches on and people love it, the artist can make a career out of it. There is a famous essay by Kevin Kelly titled A Thousand True Fans, in which he argues that in order to have a sustainable lifestyle as an artist or content creator you shouldn’t focus on going big or going home, but instead focus on building a narrow but deep community of around a thousand people. All you need is a thousand people who love your work and want to help you succeed to keep your lights on as long as you keep producing great content.
I strongly believe that if you find an artist you love, especially ones that speak to you, you should make an effort to let them know how much you appreciate their work. It’s one thing to get paid, but it’s another to personally tell somebody how you feel about their work. One of my favorite pastimes is discovering new musicians and albums, especially small time artists who probably only get a few hundred in income from Spotify or Google Play listens outside of live shows. When I find these artists that really speak to me I not only will share their music across communities like reddit’s Listen to This, but I will personally reach out to them on social media to let them know that their work has personally spoken to somebody today.
Letting somebody know that their work, the work that they put hours, days, weeks or months into has connected to a stranger on a personal level is a reward every creator and artist out there wants. You are letting them know that they are appreciated, and that they have one more fan to add to their thousand true fans. If you find a song you like, a painting you love, a story you just can’t stop thinking of, always remember: thank the artist.
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